Rank in Beverages: 1
(Previous rank: 1)
Overall score: 6.69
Ticker: KO
Why it's admired:
The soda industry
may be struggling, but Coke has managed to hold strong through the
storm. The beverage giant leads the industry in market share despite
sales of its original Coca-Cola brand having slowed in North America.
(The Coke brand is growing globally.) The secret? Expanding the brand
beyond the sugary sparkling beverages. Coke has seen a moderate growth
in its still beverage brands, including Powerade and Gold Peak Tea.
No comments:
Post a Comment